The new website was a dramatic shift in both functionality and design. The previous site was notoriously cold and not representative of the University.  How could it be that a University website with 5000 pages contains only 5 images, outside of the homepage?  How can this same University website's text filled pages have virtually no web visibility? The relaunched site flip that in every way. Each page is both image and content-rich tuned for high impact SEO.  The goal of the relaunch was to bring the potential students closer to the school on all levels.  The university’s story is told through images, videos and relevant textual information on each page. The former text-only 5000-page site was reduced to 500 pages that were refocused on to each stage of the students journey.  Like the site structure, the content was rebuilt from the ground up with all new images throughout, over 50 new videos deployed, and 100% new text content rewritten for the new site format and designed to key into the most relevant search terms.

The new JFKU site was launched on the Wordpress CMS with completely custom-built modules.  The deployment from launch to publication took 6 months including the production of all Photography, video and text content as well as the structural buildout of the site.  The new site resulted in a significant increase in views and site exploration in addition to being a key factor in the highest conversion rate in 8 years.


Awards

2018 Gold - General Website Categories-School/University

The W³ Awards


Honor Description

"The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. AIVA members include executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby’s Institute of Art, Wired, Yahoo! and many others."

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University Website - Bronze Award

34th Annual Educational Advertising Awards, 2019
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Honor Description

The Educational Advertising Awards is the largest, oldest and most respected educational advertising awards competition in the country. This year, over 2,200 entries were received from over one-thousand colleges, universities and secondary schools from all fifty states and several foreign countries. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Higher Education Marketing Report has been the nation’s leading marketing publication for higher education marketing professionals, for thirty-five years; read by thousands of higher education marketing professionals. The complete listing of the Educational Advertising Awards winners is now live on our web site. Award certificates will be distributed in April. Thank you to everyone who participated in this year’s competition. Congratulations to all the winners.


Credits:

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