Content is the expression of a company’s value to a customer.  A clear strategic marketing analysis defines your customer and your place in their world.  It is the tactical job of the storyteller and the content producers to create coherence between the business goals and the customers' needs, building trust in the relationship.

The close connection of strategic planning and tactical implementation often intertwines these processes.  This section highlights a few examples of content from campaigns I worked on at various levels.  

‍